March 31
【Text】
The "buying" generation
Many Gen N's come from homes where both parents work. This has made them the generation with more disposable income than any other. And marketers haven't lost sight f this fact. These days, everything from cell phones to credit cards is marketed directly toward Generation N. As a group, they enthusiastically welcome rapidly changing technology. And they eagerly buy and use the newest products.
Unfortunately, Gen N's also have a great willingness to buy on credit. They worry less about going into debt than previous generations.
What's ahead?
Having grown up in a world of chat rooms, Generation N is used to group-talk. Older generations struggle to figure out text-messaging, but Gen N's are masters at it. No previous group has ever been as adept at passing along information to so many people. Their spending power and technological abilities make them a force to be reckoned with.
But still some worry if Generation N is ready to become tomorrow's leaders. Gen N's, though, are optimistic. This self-confident and impatient generation is ready to face the future-right now!
【Word Bank】
lose sight of something (idiom)
忽略、忘记某事
Beverly worked in a shop for so long, she lost sight of her original ambition to start her own business.
on credit (adv.)
用信用卡消费地;以赊帐方式地
Philip bought all his new clothes on credit. He didn't pay for them immediately.
force to be reckoned with (idiom)
不可等闲视之的势力
Our new boss is a force to be reckoned with. Everyone listens to him.
optimistic (adj.)
乐观的
Marla is optimistic about tomorrow's weather. She thinks it'll be a sunny day.
【More Information】
disposable income (n.)
可支配的收入
I like to spend most of my disposable income on clothes and CDs.
group-talk (n.)
群组式对谈
My teenage daughter spends most evenings in group-talk with her friends online.
【译文】
「爱买的世代」
许多N世代来自双薪家庭,这让他们比其他任何世代都拥有更多可支配的收入。市场商人并未忽视此现象。这年头,从行动电话到信用卡的每种商品都是直接针对N世代来行销。这一群年轻人热情欢迎迅速变迁的新科技。他们也热切地购买并使用最新商品。
不幸地,N世代的人也更愿意用信用卡来消费。比起之前的世代,他们较不担心负债。
前景如何?
由于在聊天室这个环境成长,N世代很习惯群组式对谈。年长的世代费力想要理解文字简讯,但N世代却是个中高手;之前没有一个世代这么擅长于将资讯传给如此众多的接收者。消费能力和科技才华使他们成为一股不可等闲视之的势力。
不过,仍有人担心N世代的年轻人是否预备好成为明日的领袖。N世代本身对这点倒是十分乐观。这个有自信且跃跃欲试的世代,已经准备好在此时面对未来。